Place an ad with us today! Click here »
Follow us!
Horsetrader.com
Horses for Sale Breeding Stallions General Classified Advertising Shows & Events Stables / Trainers Products / Services Real Estate Trucks & Trailers
Ad Rates
   Horsetrader.com  
   California Horsetrader  

Horsetrader.com

The power of advertising both in print and online is unbeatable, but if you prefer to just advertise online, you can do that, too, on Horsetrader.com. Your online-only choices range from a short, text-only, two-week listing that is free to your own interactive webpage on Horsetrader.com that gets lots of exposure (and can steer traffic to your own website with a link!) for just $229 per year.

Your online-only Horsetrader.com advertising options include:
  • Online Classified: FREE plain listing of up to 25 characters, plus additional criteria. Appears online with postings on the FIRST and THIRD Thursdays each month. These also appear on your Horsetrader.com Directory Page if you have one! Optional upgrades include SuperAd, Online Photo, FotoShow, and VideoShow
  • Super Ad Classified Upgrade: For just $5, you receive up to 300 text characters, plus a powerful URL link to your own website! The SuperAd upgrade also includes a searchable pedigree on horse-for-sale and breeding stallions listings!
  • Online Photo Upgrade: For just $10, you can add a color photo and up to 300 characters! With 56 ad categories to choose from A to Z, advertise your for sale item or service in Antiques or Apparel to Tack or Veterinary. A great way to keep in front of the large Horsetrader.com audience.
  • FotoShow Upgrade: If one picture can’t quite show everything about your horse, sale item, property or service, then for a total of $15 you may have up to 6 photos stitched together in a slideshow for any online ad. This upgrade also extends your text description to 300 characters.
  • VideoShow: For only $15, add a video (up to 60 seconds) to your Online Classified! This upgrade also extends your text description to 300 characters.
  • Horsetrader.com Directory: Brand your product or service with your own directory page on horsetrader.com! $179 includes two banner images and up to 250 words, with links to your current Classifieds, Fototrader® ads, and display ads. Add $50 for a website link that will direct traffic to your own website! Horsetrader.com webpages remain online for an entire year!
California Horsetrader


Published and distributed twice monthly on the first and third Thursdays, it's your best marketplace for horses and horse-related products and services. Order your ad in California Horsetrader and you're online at Horsetrader.com automatically - both for one low fee.
  • Classified: $5 for three lines, $3 each additional line, bold header text is $4 extra per line for up to 3 lines.
  • InstantAd: Can't wait for the next issue? No problem...use InstantAd to get your ad online instantly (within one business day). InstantAd can be ordered online, or by calling 760-546-1184 during regular business hours (8am-5:00pm PST, Mon-Fri). Only $5 additional fee ($10 with Fototrader). Please note: When you order a print Classified or Fototrader® ad with "InstantAd", the first print insertion is non-refundable. Subsequent issues may be refundable.
  • FastAd: Your ads in print are easy to find online with “FastAd”, a number we place in your Classified or Fototrader® when you have an internet “extra” like pedigree, online link, FotoShows or even a VideoShow! Readers simply type your “FastAd” number into the search page, and they go right to your ad!
  • Fototrader® Ads: Now only $30, in print & online! From Horses and Tack, to Trailers & Apparel, you can sell any single item with a Color Fototrader! Featuring a color photo, bold header and up to 200 characters of text, Fototrader enhance your opportunity to find a buyer.
  • TruckFOTOS: Truck-for-sale Fototrader (color photo and text). Only $30, appears in print & online.
  • TrailerFOTOS: Trailer-for-sale Fototrader (color photo and text). Only $30, appears in print & online.
  • Equestrian Real Estate Showcase: Real Estate for sale or lease Fototraders (color photo and text). Only $30, appears in print & online.
  • Shows/Events Listing: FREE text listing in 15 event categories.

Display Rates:

Ad Size
1X
2-5X
6-11X
12-23X
24X
Dimensions (WxH)
Full
$575
$560
$519
$466
$446
8.5" x 10.4"
Junior
$444
$434
$397
$373
$332
6.8" x 7.7"
1/2 H
$353
$342
$311
$280
$255
8.5" x 5.1"
1/2 V
$353
$342
$311
$280
$255
3.3" x 10.4"
1/3
$280
$259
$244
$238
$207
5.0" x 5.1"
1/4 H
$199
$192
$182
$164
$142
6.8" x 2.5"
1/4 V
$199
$192
$182
$164
$142
3.3" x 5.1"
1/8
$113
$106
$98
$86
$78
3.3" x 2.5"

Ad Deadlines

Please note all deadlines. Materials must be in the horsetrader.com office via email, mail or fax by deadline in order to be included in the respective issue. Otherwise, your ad will be included in the issue immediately after the deadline following receipt of all your materials.

Internet Post / Paper Date
Ad Deadline*
November 19, 2009
November 9, 2009
December 3, 2009
November 23, 2009
December 17, 2009
December 7, 2009
January 7, 2010
December 28, 2009
January 21, 2010
January 11, 2010
February 4, 2010
January 25, 2010
February 18, 2010
February 8, 2010
March 4, 2010
February 22, 2010
March 18, 2010
March 8, 2010
April 1, 2010
March 22, 2010
April 15, 2010
April 5, 2010
May 6, 2010
April 26, 2010
May 20, 2010
May 10, 2010
June 3, 2010
May 24, 2010
June 17, 2010
June 7, 2010
July 1, 2010
June 21, 2010
July 15, 2010
July 2, 2010
August 5, 2010
July 26, 2010
August 19, 2010
August 9, 2010
September 2, 2010
August 23, 2010
September 16, 2010
September 3, 2010
October 7, 2010
September 27, 2010
October 21, 2010
October 11, 2010
November 4, 2010
October 25, 2010
November 18, 2010
November 8, 2010
December 2, 2010
November 24, 2010
December 16, 2010
December 6, 2010

*PLEASE NOTE: Real Estate Horsetrader deadline dates are four days earlier than date shown above.
Display advertisers are invited to receive value added directory ads as part of your complete advertising portfolio in print and online.
  • Ranch Property Specialists: You'll be included in the most popular realtor directory when you contract for a 12-23x display ad. Your photo, business profile, and contact information runs in every issue up to 24x, black and white print, and color online, with a free email link to you, links to your display ad(s). Upgrade to a 24x display ad and receive a web page for a year